A friendly illustration style anchors the visual approach for the Money Wellness brand. A lavender tone is used as the brand’s core colour, paired with warmer oranges, which combine to create a calming overall palette. The motion style again adds to the calming sense of the brand, making use of flowing movements and long eases. A smile device has been developed for use throughout the brand, most often used as a subtle graphic element, allowing the illustrations to take centre stage. Simple highlights and underlines are used across the brand, which helps give it a more human approach.