brand
Little Angel Theatre
Brand refresh for iconic London theatre, Little Angel. Featuring a playful visual system with a nod to it's heritage.
The Brief
Little Angel Theatre, one of London’s leading puppetry theatres, needed an updated visual identity which better reflected their heritage and what they do. It needed to feel accessible to all whilst also having a playful look and feel.
creative direction
add copy
Flexible mark
LAT makes use of a flexible logomark which mimics the motion of puppetry whilst remaining identifiable. It is complemented by a secondary mark, which offers a more solid and rigid form for other use cases.
