brand
campaign
greenpeace
Identity & campaign for Greenpeace's Global Plastics Treaty with the common goal or putting a end to single plastic use.
The Brief
Greenpeace needed a distinctive brand identity for their campaign ‘End of the age of Plastics’, with the aim of reaching a worldwide audience and inspiring the change our planet needs. The branding had to be easily identifiable across the regions where the campaign was active.
creative direction
The campaign is inspired by the visual language of activism and features a lo-fi and menial aesthetic with bold and robust typography. Iconography was developed in a lino-cut approach, in keeping with the overall feel of the campaign. Multiple language translations of the primary lockup needed to be created for use across the globe, which meant choosing typography with different alphabets that still delivered a consistent style across the campaign.
Style Development
This was developed in close collaboration with multiple European and US-based Greenpeace teams. Various styles were in the mix, but the final outcome favoured simplicity and legibility.
